AT A GLANCE
$5B+
in retail sales generated from licensed products I helped launch and manage
$700M+
in licensing revenue generated for brand partners
$30M+
annual revenue managed across active licensing programs
20
years of experience within licensing - both inbound and outbound
200+
partnerships managed during tenure with Paramount
15
Licensing Expos attended and counting!
WHY LAUNCH WITH US
Launch Licensing is where insider knowledge meets creativity, hustle, and heart.
At Launch Licensing, we aren’t just another consultancy. We’re the team you call when you want to build something real, fast, and built to last.
TESTIMONIALS
What our partners are saying:
At Franco Mfg, a home bedding and textiles company, I had the good fortune to work with Inna DeGuarda when she was my licensor and VP of Softlines Licensing at Paramount.
Inna is the consummate professional and a terrific partner – strategic, communicative, has sound judgement, and brings thoughtful insight to all the complexities involved in a multi-category, multi-property business.
During times of significant change at her organization, she was a calming force who got things done and kept business moving forward, always there to support and guide us as her licensee.
I always appreciated how collaborative she was – fully aware of the nuances of different categories and the individualized approach required to make the most of each business, while always being a fierce protector of her brands. And on a personal level, Inna is an absolute pleasure to work with – a true pro - and someone that I hope to work with again in the future.
– Samantha Kadidal, VP Licensing, Franco Mfg.
We had the privilege of working directly with Inna DeGuarde for many years as our primary contact for the Paramount Global and Nickelodeon licensed apparel business. Inna is not only a pleasure to work with, but also brings exceptional expertise in the retail landscape, market trends, and the nuances of various distribution channels and key retailers.
She consistently provided valuable insights and timely updates on marketing initiatives and product releases, enabling our organization to align effectively and capitalize on opportunities. Our monthly check-ins were always productive and forward-looking, as she seamlessly integrated updates from Retail Development, Creative, and Marketing teams into actionable strategies.
Having worked with numerous licensors over the past decade, I can confidently say Inna stands out as one of the best—deeply knowledgeable, proactive, and always attuned to identifying and exploring new opportunities.
– Andy Casto, VP Licensing, Ripple Junction
"Inna is a dynamic Licensing Executive with a proven track record in identifying whitespace opportunities to drive revenue growth. She consistently demonstrates out-of-the-box thinking in product development, leveraging deep industry knowledge to uncover untapped markets and create innovative strategies. Inna excels at forging strategic partnerships, optimizing licensing deals, and fostering cross-functional collaboration to propel business success."
– Layna Patel, Vice President Licensing and Global Partnerships, Ground UP
I was behind a locked door when attempting to acquire licensing rights to Nickelodeon 8 years ago, until I was fortunate enough to meet Inna. Although she had many partners, she had the vision to see opportunities that others did not, and she looked for ways to say yes instead of just shutting the door which led to great opportunities for everyone. After several meetings she handed us the key to unlock that door and we have been a licensee ever since.
I have been very fortunate over the years to meet some truly extraordinary people in this industry, but there have only been a very small handful that had such a profound impact on our business, Inna was one of those people and I am so grateful I had the privilege to know and work with her!
-Mike Heidelman, Head of Sales & Licensing, Surreal Entertainment
During the 10+ years I had the pleasure working with Inna, she showed nothing but true passion for our business and was instrumental in our growth. She understands not only the evolving and complicated landscape of the consumer products business she equally possesses the expertise from the retail perspective. She has always been an invaluable partner, and most importantly, always made working together feel fun.
– Greg Alprin, Licensing Executive
I always felt honored having the opportunity to work with Inna DeGuarde. Her ability to balance strategic vision with practical execution always inspired me to think more outside the box. Everything Inna does is with meaning and intent. She leaves a lasting impression and truly cares about everyone she works with.
– Jennifer Snyder, Vice President, Delta Children’s Furniture
“Inna is a best-in-class Consumer Products Licensing talent. Her experience leading a team with a "roll up my sleeves" work ethic offers the rare combination of vision + execution. Inna and I worked closely together to find 300%+ growth for Paramount IP across Walmart apparel within a 2 year plan.”
– Milin Shah, Chief Revenue Officer/Partner Isaac Morris | CultureFly
“Working with Inna was both rewarding and inspiring. She has a rare mix of creativity and business acumen that helped our partnership not only succeed but also stand out in the market. I personally learned a great deal from her ability to connect ideas with opportunities and to stay solutions-oriented no matter the challenge. Inna is the kind of partner who elevates everyone around her, and I’m grateful to have had the chance to collaborate with her.”
– Murray Maleh, Vice President, Children’s Apparel Network
Inna is an effective leader who inspires and guides her team and her partners. She possesses a clear vision for successful licensing partnerships and brand collaborations. Inna is a strong communicator, clearly conveying her ideas while actively incorporating feedback from others. Her flexibility allows her to adapt to new strategies and tactics in a fast-paced and evolving business. Inna deeply values relationships which has been evident through her actions in our time working together
– Eric Endres, President, Select Brands
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For Brand Owners
We’ll evaluate your brand’s strengths and identify the categories that make the most sense for authentic expansion. We go beyond putting your logo on anything that moves. We focus on creative, meaningful products that reflect your brand’s values and enrich consumers’ lives — building programs that last. From strategy and partner outreach to retail placement and forecasting, we'll guide you every step of the way.
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For Manu-facturers
We’ll open doors to the brands you’ve always wanted access to and help secure the right licenses, negotiate favorable terms, and ensure creative and retail goals are met — so your products have the best chance to succeed. We’re not here to “logo slap.” We collaborate to develop products with purpose — items that solve a need, spark joy, and stand out at retail — driving stronger sell-through and long-term partnerships.
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Why Launch with Us
At Launch Licensing, we aren’t just another consultancy. We’re the team you call when you want to build something real, fast, and built to last.
04
Who We Work With
We know licensing isn’t one-size-fits-all. That’s why we’ve built services that hit different depending on who you are. Brand owner? Manufacturer? We’ve got you. You bring the product. We bring the brand. Together, we bring the sales.
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Why It Matters
Licensing is one of the most powerful ways to grow revenue, expand into new categories, and get brands into the hands (and hearts) of more people. And that’s exactly where Launch Licensing comes in—we connect the right licensors and licensees, making sure everyone wins.